A leading Crypto-exchange organisation in Hong Kong is currently looking for a Head of Marketing. Its mission is to build a premier digital assets exchange in the world. They are a globally distributed team with headquarters in Hong Kong.You are required to help in growing the Hong Kong and overseas market and identifying the best channels and tools for acquiring and retaining users. You will be a highly analytic and a ccreative marketer.
* Passionate in technology, cryptocurrencies and supporting the growth of this industry
* Experience in a B2C environment, ideally within financial services, banking, FX/ exchange
* Skilled in multiple digital channels, tools, principles and practices e.g. SEO, Paid search, Display, Google Analytic, A/B testing, and CRM
* Be familiar with numbers and what they tell us about our customers, the performance of the website, a growth experiment or a specific marketing campaign, improving conversion rates.
* A proactive and highly independent self-starter and who works comfortably in a high-growth environment
* Develop marketing campaigns across multiple channels to acquire new users, while determining what drives efficient, rapid growth
* Strong interest and/or experience in the digital currency community
* Superior verbal and written communication skills