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Brand, PR & Communication Director

Job Title: Brand, PR & Communication Director
Contract Type: Permanent
Location: Milano e provincia, Italia
Industry:
Salary: €100000 - €120000 all' anno + Company Car
: Immediately
REF: 1037184_1567780095
Contact Name: Simone De Masi
Contact Email: simone.demasi@ojassociates.com
Job Published: 6 months ago

Job Description

Our client, a leading Italian digital retail banking, is looking for a Brand&PR Director to design and implement marketing strategies that engage its target audience and boost its brand awareness, both on/offline.

As a Brand Communication and PR Director you will manage a team of 15 and take part of the top management team.

The ideal candidate will be responsible for:

  • managing budgets and leading a team of 15, with 4 direct reports
  • developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customer's expectations and to build the credibility of brands
  • supervising advertising, product design and other forms of marketing to maintain consistency in branding
  • meeting with clients/financial advisor and working with colleagues across multiple departments (such as marketing assistants, marketing managers, sales, etc.)
  • organising events such as product launches, exhibitions, meet up, etc.
  • defining and ensure implementation of corporate brand message, communication and culture (both internally and externally)
  • setting objectives for the Brand and PR team and monitor team member's performance maximising brand presence on various channels (e.g. web, TV and social media)
  • cultivating and maintaining relationships with media and influential professionals
  • organising PR events to increase awareness of our client
  • assigning tasks and projects to the PR team
  • working with other departments such as sales, tech development, and HR to help with consistency of brand messages and material